Macks Solicitors are a respected and well established law firm based in the North East of England.
The company offer a wide range of legal services, and their main website was becoming cluttered with the wide variety of products and packages.
A copywriter from Ownbeat Creatives collaborated with the ICT team at Macks, to help turn their overcrowded home page into a series of 'satellite' sites. These would be targeted to showcase their individual serivces.
The Creative Solution
Macks have a highly skilled team of web designers and computer programmers, but a huge amount of content needed to be produced in a short space of time. Collaborating with a copywriter allowed the company to generate the material they needed to fill their websites.
An Ownbeat copywriter worked with Macks to:
- Generate ideas for website content and related publicity
- Write over 100,000 words of content to populate the Macks websites
- Undertake keyword research so the articles reached their desired audience
- Write copy for newspaper ads, sales letters and creative marketing projects to promote the new sites.
All Ownbeat copywriters have expertise in writing for the internet and optimising their articles to rank highly in seach engines. By outsourcing their content to trained copywriters, Macks Solicitors were able to concentrate on designing usable websites and converting their publicity into sales.
What Ownbeat Say...
“Our collaboration with Macks Solicitors is a great example of Ownbeat playing a supporting role in a web development project.
The IT team at Macks had most bases covered: a strong brand and skilled designers as well as a comprehensive marketing plan. But filling 10 new sites with content is a lot of work. They needed a bit of help in getting the words on the page as quickly as possible. This is the job description of a copywriter!.
A benefit of using Ownbeat Creatives to 'fill the gaps', is that you are dealing with experts. You don't need to worry about giving training, support or even creative input to an Ownbeat worker - just hand over the spec for the project and it will be delivered to the highest professional standard.
Working in this way doesn't suit everyone: most of our clients benefit from using a combination of our professional services.
For people with a great idea for a project, but have a vital part missing - then Ownbeat Creatives might be the piece of the jigsaw you need."